01
We know the market
We know Denmark: the market, the customers and the category, from HQ to store shelf
DenmarkHow we work
Everything a Danish subsidiary would do, without the subsidiary
We work transparently across the full value chain, from brand owner to store shelf.
Three proof pillars
Know. Carry. Build.
02
We carry the operations
We handle everything a Danish subsidiary would do, without the subsidiary
How we work
03
We build the brand
Active key account management, category management, trade marketing and field sales, with a joint plan and full transparency
How we workStructure to drive strategic category approach
HACO commercial team - integrated across Brand Owners, Category and Customers.
Three ways of working
01
The operational foundation
Product adaptation, Danish labelling, regulatory compliance, deposit handling (Dansk Retursystem), warehousing, logistics and shelf-life management.
02
The commercial engine
Key account management, category management, trade marketing, field sales and HoReCa activation.
03
The partnership
A joint business plan, a shared annual commercial rhythm and monthly transparency on sell-in, sell-out and distribution.
